I cancelled Arizona Game Fair 2020 the week before it was planned to happen. It was the end of March and we were ready to go. It felt like we could pull it off before things got weird.
And then I got a message.
“Hey Andrew. I’m the sole-provider for my family and I just can’t take the risk. I hope you understand.”
This wasn’t just some random message from a customer. This was a message from a super fan. This is a person who is the first to buy, the last to leave. This is a person who spends their own time promoting and supporting what we do.
I thought very hard about that message. If I lost them, I have probably lost everyone. This was a message from a canary.
I cancelled the show immediately and didn’t look back.
Who are your canaries? Are you listening?